Mobile campaign for Repsol

March 2, 2009 by flash2flash  
Filed under Clients, General, Team

Repsol has reached an agreement with flash2flash.com within its EESS division (refined petrol) to develop its new Mobile Marketing campaign with the premiere of the Terminator 4 movie in mind.

This project is conceived in a process to foster the mobile channel potential and to continue with the promotions in the EESS which were previously initiated with free petrol promotions.

Repsol wants to promote the imminent launch and premiere of the Terminator 4 movie which it is sponsoring through a campaign with prizes of GPS TomTom Navigators. The consulting, planning and development of the implementation of this action in terms of the whole Mobile area is being carried out by flash2flash.com

This campaign will be available in more than 300 EESS over National territory, using media support ( vinyl graphics in doorways, stoppers at the till, stoppers at pump stations, nozzles, sprint tv, radio and generic posters).

The process of this promotion is so easy that the only requirement is to send an SMS with the word REPSOL to 5335 and we will know immediately whether or not we are winners of one of the fantastic state-of-the-art GPS TomTom Navigators.

This campaign will be active from 20 May and it will last for one month.