New Wap portal for Factory

Since last April, you can enjoy the Factory Wap portal on your mobile phone.

flash2flash.com has installed a component in the actual CMS developed for the web portal so that the client can self-administer the content that s/he want to present in this mobile project.

Developed according to the latest standards, the project has:

• 4 languages: English, Polish, Portuguese and Spanish.
• 3 different accessible URLs: www.factory.es, www.factory.pl, www.factory.pt
• Automatic generation of content adaptations for the different devices.
• Personal traffic analyser.

Use your mobile phone to go to www.factory.es and take a look.

Gigaset and its new webexperience

Flash2Flash is creating a web page for Siemens Home and Office Communication Devices. SHOCD’s aim is for the end buyer, the sales channel and press to feel at home. 

With this in mind, the user who visits the web page developed by Flash2Flash can go on a virtual journey through a digital home and experience new and pleasant sensations using the five senses, as well as find out about all of the technological devices that Siemens can offer for the comfort and improvement of communication in the home. 

A specific portal has been created for each user (end, sales channel and press), as each user requires a different type of information.

This is not only a web page that contains information on the product or the company. It is a meeting point where you can find out about the advantages of being a Gigaset user: promotions, competitions, point of sale actions, etc.

The team in Flash2Flash responsible for this project was made up of Ignacio Riesco, María García Broseta and Javier Armijo, as the account team; and Javier Nieto, Hernán Martín and Patricia Paredes, in the creative area. Victoria Martínez and Mercedes Ortega were in charge of the project on behalf of the client.

Telerecicla Returns

Telerecicla returns for the second year running, a campaign which has again been created by the agency flash2flash.com for Ecoembes with the aim of creating awareness and providing information on packaging recycling. Never better said, a call to action and to improving the quality of recycling.

Telerecicla is not a recycled food service, nor the brand of a packaged pizza. It is, however, a troop of 8 motorists who are travelling around 6 cities – Gijón, Palencia, Salamanca, Guadalajara, Cartagena and Cádiz- who bring recycling home. Just call 902 05 03 01 or on www.telerecicla.com.

A Telerecicla motorist goes to people’s homes, gives them information on recycling and can also take the packaging recycling bag. Telerecicla has a telephone number that you can call to ask any questions that you may have on recycling, and you can also participate in the most ecological Smart and Nintendos Ds draws (extra motivation always helps)

As an operations base and centre for Telerecicla, flash2flash.com has created www.telerecicla.com, an online space where users can learn how to improve their quality of recycling by playing and going for prizes.

A new initiative this year, Ecoembes y flash2flash.com has relied on the social networks by creating a figure on Facebook (Antón Reciclón) as well as an application (Make Spain yellow)

Ecoembes and flash2flash.com hopes to repeat last year’s positive reception to a didactic and fun campaign which aims for something that is becoming increasingly important: to know how to recycle properly, and to do it.

Musgo starts to work with F2F

Musgo has reached an agreement with flash2flash.com to develop several online projects.

These projects are in line with a process to foster the brand’s potential in the online and e-commerce area. The imminent launches of its new corporate web version as well as different online shops have their consulting, planning, development and creativity looked after by flash2flash.com.

Musgo is  a Spanish chain of shops which was set up in 1971. Since then, it has been an obliged reference point in Decoration, Gifts and Fashion, as well as Baby Clothes and Accessories.

It is a unique shop in the market, both due to its product mix and its way of presenting it.

There are currently 30 shops with a commercial surface area of over 15,000m² and 8,500m² for stores.

Factory launches a new web page

With a more visual, attractive and easy design for the user. This web page project, developed by flash2flash.com, has been based on values appreciated by net users who prefer simple web pages as opposed to complex structures: easy browsing, an attractive design and visual simplicity.

The new web page aims to be a portal where users can find information on the product that is in the various centres.
This new communication vehicle generates on-site customer traffic, serving as a primary marketing tool for operators who provide the system with special promotions and send notifications to users registered on My Factory.

Promos
The new Promotions section, which is much more visual, shows these star products, which catch the attention of the target public. Products will be on display in this section for a month only, as they have to be limited so that the appeal or offer is effective.

Banner and Initiatives.
A banner has been created for this project to reinforce the communication that the operators want to make using this method. Very useful to use when emailing with promotions or any other related message.

This project has been prepared for 4 languages and 3 countries simultaneously, using the latest components and widgets developed by the agency:

• Multiple Template & Language component solution.
• Email Marketing Solution & Reports.
• SEO component for Flash.
• Integrated CMS backend.
• Banner admin component.
• External Initiatives Management Solution.
• Analytics component for Flash.

The following modules and components will be added to the project in the near future:

• Wap site F2F & Analytics
• SMS/MMS push component.
• Coupon Redeem & Analytics component.

You can view the project by clicking on:

• www.factory.es
• www.factory.pl
• www.factory.pt