Pilar Pintre and Pita Sopena, new faces

flash2flash.com strengthens its creative and accounts departments with two new faces: Pilar Pintre and Mª Ángeles Sopena.
Pilar Pintre will take on the position of creative manager in flash2flash.com, after her experience in Saatchi&Saatchi where she worked for Toyota, Ariel, h&s, Amnesty International and Cuétara, among other accounts.
Prior to that, Pilar Pintre worked in TBWA and Tiempo BBDO for clients such as Renault, Recoletos Group, Tele 5 and Pepsi.

In turn, Pita Sopena is joining flash2flash.com as accounts manager after her experience working in the marketing department of Danone, Aguas de Barcelona (Barcelona Water Company) and Ecoembes.
Pita Sopena has a degree in company management and administration and she is finishing sociology. She will be looking after new business and the agency account.

Mobile campaign for Repsol

Repsol has reached an agreement with flash2flash.com within its EESS division (refined petrol) to develop its new Mobile Marketing campaign with the premiere of the Terminator 4 movie in mind.

This project is conceived in a process to foster the mobile channel potential and to continue with the promotions in the EESS which were previously initiated with free petrol promotions.

Repsol wants to promote the imminent launch and premiere of the Terminator 4 movie which it is sponsoring through a campaign with prizes of GPS TomTom Navigators. The consulting, planning and development of the implementation of this action in terms of the whole Mobile area is being carried out by flash2flash.com

This campaign will be available in more than 300 EESS over National territory, using media support ( vinyl graphics in doorways, stoppers at the till, stoppers at pump stations, nozzles, sprint tv, radio and generic posters).

The process of this promotion is so easy that the only requirement is to send an SMS with the word REPSOL to 5335 and we will know immediately whether or not we are winners of one of the fantastic state-of-the-art GPS TomTom Navigators.

This campaign will be active from 20 May and it will last for one month.

F2F and CRF launch Movicupón

On 1 March, Carrefour will start to promote the “Movicupón” on the Telecinco television channel. This is a ground-breaking system for discount sales which uses state-of-the-art MSS (Mobile Selling System) technology to reserve and collect products through the mobile phone. The development of this system is undertaken by the agency flash2flash.com, a market leader in mobile marketing solutions.

The “Movicupón” is a discount coupon that the buyer will receive on his/her mobile phone which can be used in exchange for the article on promotion in a previously assigned Carrefour centre. The coupon, which allows the user to buy an article with a discount of up to 30%, will be sent to each mobile phone as a QRCode, a two-dimensional bar-code that can be decoded directly on the mobile phone screen with a special reader.

Request by SMS

The user interested in buying an article associated to the promotion discount should send three text messages: one with the request, another with his/her postcode – so as to determine the nearest collection point –  and another one with the last three numbers of their National Identification Number. Once the request is processed, the system will send the buyer a message with the code, a reference and a text with the collection details.

Once the process has been completed, the user can go to the assigned Carrefour centre with their National Identification Card where they will be identified, the code will be read and validated, and the article will be given.