Be prepared for what Google has in store for us

June 2, 2009 by flash2flash
Filed under Articles, General

The boom of the Internet and mobile phone as essential and successful vehicles has daily impacts on us. These are all based on segmentation and return.

Nevertheless, I think that it is a bit frivolous to ignore other media types in order to foster only the latest one as the best possible vehicle, always individualized or 100% matter-of-fact.

TV is evolving, and we cannot kill it before its time.
I think that it is important to be ready for this change, which will not happen in a few years’ time…it is already happening.

Can you imagine that you are watching House and with just one click, you can buy the new New Balance shoes that he is wearing? We are not that far away from reaching that stage.

The onset of the PVR and TV on demand means that the way of developing the content is changing. The television channels and manufacturers are aware of that. The content producers have also made the same realization.
We can see that channels are increasingly tending toward content which is based on current issues: sports events and reality shows, and tomorrow is too late.

Content development here will not vary very much from current development.
But… what will happen to recorded content? Series, documentaries, movies… (Nobody wants to see ads during a series if it is recorded)
The placement product is evolving, and as a result the form and way to produce or edit content.

The seniors of Google are aware of that, and they see it as a clear opportunity to obtain maximum profit from their most popular and used service after their search engine: YouTube.
Nevertheless, the social action of watching a movie at home or a live football match continues to be carried out using the number 1 domestic appliance in homes: THE TELEVISION.

Television manufacturers are aware of that and they watch the Internet out of the corner of their eye, and they look for support.
Consequences:

We already have televisions that connect to the net on their own. (Samsung has several)
There are Internet services which are 100% designed for the television (Internet@TV by Yahoo: among others it has other widgets of YouTube, Blockbusters, Twitter, CBS…)
YouTube closes deals with primary television and cinema channels and producers in order to broadcast its content on demand and to obtain a measurable and 100% segmented return.

Conclusions:
We have to be prepared for this, because it is here…it is happening now…evolution is necessary: Internet is on the big screen, be prepared for what Google has in store for us.

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